Trademarking a name is all about protecting your brand. It's a legal way to ensure no one else in your industry can use the same name, causing confusion amongst customers. It gives you exclusive rights to use that name nationwide in connection with the goods and services you've registered. Plus, it deters others from using similar names, and if they do, you have the right to take legal action. In essence, it's about establishing and safeguarding your unique identity in the marketplace.